It featured a striking mingling area, themed around industrial and Daraz warehouse aesthetics, complete with impressive fabrications, on-screen animations, video booths, a live photo booth and a mocktail bar. The seating area, accompanied with a grand stage setup and an equally expansive SMD display, comfortably accommodated over 2000 attendees and included facilitation desks for their convenience.
The day’s agenda was split into two segments. The first half was graced with 300+ digital influencers in an attempt to inform them about the upcoming 11.11 sale, leverage their skill and help explore potential collaborations to amplify Daraz sales.
The second half, which commenced in the evening, marked the arrival of the sellers. These sellers consisted of two categories, premium and corporate, with prominent names such as Unilever and Haier in attendance.