Masters of pioneering virtual experiences, Brandeur assembled a spectacle like no other – a virtual launch event. The team worked tirelessly to render various detailed animations that would transport people from one realm to another; the virtual to the tangible. A colossal virtual ambience was built from bottom up, where AR was at the forefront. Computer-generated 3-dimensional imagery allowed the team to breathe life to the vision: an owner seated in his car in the virtual world transforming effortlessly into a living, breathing man stepping out into reality.