Sponsored by Reckitt Benckiser and in support of Save The Children, a renowned organisation helping children in 100+ countries, a commercial charity concert was held at the National Sailing Centre, Karachi.

Brandeur and Zenith Optimedia were the torch-bearers of this event. After securing Ali Azmat, one of Pakistan’s leading musicians alongside a spacious venue, Brandeur spearheaded ticket sales that numbered in the hundreds. An electrifying night hosted by Ali Safina, plush white lounges, a unique stage design and an energetic crowd translated into a successful concert that raised millions for charity.